On the YES network itself I have been seeing a lot of commericals for Optimum cable where they have stated they are the only cable company that gets all of the NY sports teams in HD. I wonder if the strong commerical campaign is out now to lure DTV customers away is the dispute doesn't get settled. As a Floridian, that is not an option for me to see my Yankees (not that I would give the Dolans any of my money anyhow). I hope this dispute gets settled before we lose any YES games or programming. I don't like watching Yankee games on most other sports networks but it is better than not watching them at all. I'm not a DTV fanboy, but I think this is about not setting a bad precedent where other sports networks could then raise their rates in the future. It's also about not giving the YES network an unfair monetary amount over other sports networks. I understand ifDTV has to stick to their guns and get the best price they can. I wish there were some regulations (or a cap) around the type of network and the prices they can charge. I know it sounds un-American, but 10 years ago NBC could have made the case that they should get more money that the other networks because they had the best programming. There would have been a price increase and then we would all be paying a ton of money for what passes for their programming today. At some point (hopefully not in my lifetime lol) the Yankees may not be doing so well. Does that mean YES will lower their rates at that point? I doubt it.