Product Placement Advertising - The anti-DVR Commercial

Discussion in 'TV Show Talk' started by Earl Bonovich, Aug 22, 2010.

  1. Aug 22, 2010 #21 of 116
    Tom Robertson

    Tom Robertson Lifetime Achiever DBSTalk Club

    Nov 15, 2005
    I'm not aware of any "rule" changes--it has always boiled down to who pays and who doesn't. :)

    What has changed (and really come full circle) is aggressive product placement. Now there are companies whose only function is to broker placements.

  2. Aug 22, 2010 #22 of 116

    BattleZone Hall Of Fame

    Nov 13, 2007
    It's an old problem. Many of the Peanuts (Charlie Brown) holiday specials were sponsored by Coca-Cola, and then later by snack-cake-maker Dolly Madison. The opening and closing credits had product tie-ins, and have had to be cut out now that those sponsorships have been 3-decades expired.
  3. Aug 22, 2010 #23 of 116

    cj9788 Hall Of Fame

    May 14, 2003
    This one was an awsome placement after brenda lee munched on a reeses peanutbutter cup they went to commercials and it was a copuple watching the closer on tv and they too were indulging on the tasty treat. I thought it was a clever tie in.
  4. Aug 22, 2010 #24 of 116

    cj9788 Hall Of Fame

    May 14, 2003

    i remeber this one. Very funny indeed! Arrested Development was a diamond in the rough. I just hope they do make that often talked about movie.
  5. Aug 22, 2010 #25 of 116

    frederic1943 Icon

    Dec 1, 2006
    When the Law & Order began airing in re-runs on TNT, new digital technology was used to insert "product placements" into the show. The easiest to spot is for Coca-Cola; any time you see a Coke can sitting on a desk, it has been added digitally.
  6. Aug 22, 2010 #26 of 116

    tfederov Well-Known Member

    Nov 18, 2005
    Just heard "Prius" in a Lie to Me episode.
  7. Aug 22, 2010 #27 of 116
    Scott Kocourek

    Scott Kocourek Well-Known Member

    Jun 13, 2009
    Kobalt tools on Ice Road Truckers.
  8. Aug 22, 2010 #28 of 116

    webby_s Hall Of Fame

    Jan 11, 2008
    I remember Deadliest Catch had one of the Time Bandit's guys drinking out of a Geico coffee mug. Then we started seeing all the commercials for Geico with the Time Bandit captains.
  9. Aug 22, 2010 #29 of 116

    makaiguy Icon

    Sep 24, 2007
    Aiken, SC
    Yeah, that was pretty clever. Of course I missed it because I bypassed the commercial...
  10. Aug 22, 2010 #30 of 116
    Richard King

    Richard King Hall Of Fame

    Mar 25, 2002
    Burn Notice and MGD 64. The first time I noticed it I was "surprised" to see a label so clearly on the table of the guys. They then broke to a commercial for MGD 64.
  11. Aug 23, 2010 #31 of 116

    cj9788 Hall Of Fame

    May 14, 2003

    I skip ahead too but a part of the commercial caught my eye so I went back to watch it. It is that kind of creative advertising that will get some people to watch the commercials. It does not happen very often but every now and then I will see a part of a commercial that makes me go back and watch it.

    It's funny when I was a kid I lived three years on an army base in germany. AFN (Armed Forces Network)was prohibited from showing commercials so they had these corny PSA's. After about a year of that I longed for regular tv commercials. Every now and then during a live football broadcast AFN was slow on the switch and a US commercial would make it on the air and we loved it....
  12. Aug 23, 2010 #32 of 116

    longrider Well-Known Member

    Apr 21, 2007
    Elizabeth, CO
    Eureka has been making Apple laptops fairly prominent this year. Also Subarus seem to be fairly common.

    The most out of place one I saw was a few years ago on Stargate Atlantis they were sitting on a deck looking over the water and popped open cans of Budweiser! Why do I think canned beer would not be to high on the priority list to be transported by stargate to a remote outpost???
  13. Aug 23, 2010 #33 of 116
    Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

    Jan 7, 2005
    Kittrell, NC
    I forgot about that... but at least those were in easy-to-remove locations. I really need to start paying attention to newer syndicated shows to see what they do with product placements. Some will have to be there when integrated with the plot... but others could be digitally altered I suppose.

    Meanwhile... I used to see the FBI agents in "Without a Trace" carrying obvious iPhones, even though I never saw an Apple logo. I swear I've seen them a few times on NCIS too.
  14. Aug 23, 2010 #34 of 116

    MikeW Hall Of Fame

    May 16, 2002
    Most obvious is the plaid cutoff shirt that Larry the Cable guy wears. This must be sponsered by Walmart...

    Seriously, I've noticed a few local news broadcasts propping open a laptop on the newsdesk. Las Vegas, Tucson and El Paso have had Dell or Apple laptops open for the anchor"people"to see. Of course, none of them refer to the laptops as they are solely reading from the teleprompters.
  15. Aug 23, 2010 #35 of 116

    paulman182 Hall Of Fame

    Aug 4, 2006
    I know you guys didn't see it, but the soap opera parody "Passions" made a big deal about DirecTV after NBC cancelled it and the show went to The 101 for a few months.

    Suddenly all the stills of character's homes had DirecTV dishes superimposed and the characters even started talking about how great it was compared with cable.

    It was done in a humerous way and was pretty funny.
  16. Aug 23, 2010 #36 of 116

    Herdfan Well-Known Member

    Mar 18, 2006
    Chuck is a huge shower of iPhones. There is no mistaking what they are as the often show the phone when someone is getting a call.
  17. Aug 23, 2010 #37 of 116

    BattleZone Hall Of Fame

    Nov 13, 2007
    NCIS doesn't use iPhones, as they are heavily sponsored by Dell.

    But NCIS: Los Angeles shows off iPhones in every episode.
  18. Aug 23, 2010 #38 of 116

    LarryFlowers New Member

    Sep 22, 2006
    The single most blatant example of this can be seen on virtually any tv shows with street scenes:

    UPS & FedEx trucks are always in the background.

    The product placement that puts me ROFLMAO though is a police department office scene with Macs on their desks! Like any PD anywhere would spend the money it would take to run a Mac network...:lol::lol::lol:
  19. Aug 23, 2010 #39 of 116

    dpeters11 Hall Of Fame

    May 30, 2007
    Big Bang Theory, there's Cheesecake factory, and lots of geek level product placement. I'm sure ThinkGeek loves them, though I think some things are on BBT first. There was some fairly obvious Windows 7 product placement with Sheldon extolling it's virtues over Vista.

    Overall though, fairly well done. Most of the product placement fits with the culture. Also one of the few shows that I've seen mention an iPhone app.

    Some shows are mainly vehicles for product placement, some better than others. It annoys me when Donald Trump introduces something like "Executives from Playstation." No, they are not Playstation execs, they are Sony Computer Entertainment execs.

    Maybe companies just need better commercials. I'll stop for an Old Spice commercial (the long ones), new M&M character commercials etc. But if the product placement gets too annoying, it will alienate the fans. I agree on the Bones placement, horrible.
  20. Aug 23, 2010 #40 of 116

    weaver6 Icon

    Nov 2, 2005
    Burn Notice and Hyundai. Sometimes rather blatant. Hyundai was on Leverage last season.

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