"Shades of Blue" gets a second season from NBC

phrelin · Feb 6, 2016

From Deadlline Hollywood:

Strong time-shifted viewing has helped new NBC drama Shades of Blue, starring Jennifer Lopez, to land a second-season renewal five episodes into its freshman run. The pickup underscore how less and less relevant Live+same dayTV ratings are in networks’ renewal decisions, also illustrated by NBC’s second-season pickup of Aquarius and Fox’s of Scream Queens — both soft in linear TV but strong in digital ratings performance.

While Shades of Blue slipped another two tenths to a new low of a 1.1 Live+same day adults 18-49 rating last night, in Live+3, the cop drama has averaged a 2.5 demo rating and 11.2 million viewers overall. It is one of the most time-shifted shows on television, with its most recent L+7 data available indicating a +95% lift in 18-49 vs. L+SD (from a 1.32 to a 2.57) and by +4.7 million viewers overall (6.6 million to 11.3 million). Shades of Blue has delivered NBC’s first time period wins in the Thursday 10 PM hour with in-season regular programming over original competition on ABC and CBS since March 2010 in 18-49 and since March 2008 in total viewers.

“We want to thank Jennifer, who is the hardest working woman we know, for her incredible efforts as both the star and producer of this show, as well as well as our other amazing producers and cast for all their tireless work in creating one of the most compelling dramas on television today,” said NBC’s entertainment president Jennifer Salke.
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This is a big win for NBC. Thursday at 10 pm is a tough slot and getting 2.5 million demo/11.3 million total viewers in Live+3 ratings isn't easy. But it means those viewers will continue watching albeit recordings or streaming when ABC's "How to Get Away with Murder" returns next Thursday.

I'm sure it's partly because JLo fans wanted to see what it was about. But it's a pretty well done procedural.

TomCat · Mar 7, 2016

Finally saw the pilot. Not half bad. Not probably going to be must-see TV for me, but I'm sort of in for now.

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