I agree, and Directv's CEO even mentioned this directly back in 2013, strongly hinting about improving OTA support to gain more leverage in broadcast disputes. Not sure if they never pursued it, or they did but the initiative was dropped once AT&T came calling. Always seemed like it made a ton of sense - I am now paying $11/month for locals to Mediacom, and while they are a lot smaller and have less negotiating leverage than AT&T does, I have to believe the typical cost for locals is approaching $10 for Directv subscribers. They could introduce an OTA module, break out the locals price like they did the RSN price, and give people the option of dropping their locals to save money. Would also help bring in more Directv Now customers who live in areas where they don't have locals or some are missing.