There is obviously some other sticking point ... perhaps price? You may be ignorantly ignoring the appeal of speed outside of NASCAR. Forget the world - the world can't legally subscribe to Speed via DISH Network - focus on DISH Network customers and potential customers. How many millions of potential subscribers watch NASCAR? How many millions of potential subscribers watch NASCAR unique to SPEED? How many millions of potential subscribers watch non-NASCAR unique to speed? I believe you will find the first number to be the highest and MOST of the viewership of NASCAR to be the races ... on ESPN and on FOX (this week on ABC). NASCAR in the US is popular enough that broadcast networks cover it - often. Only the top non-NASCAR races get that kind of coverage. People just don't watch on the same level.