Agreed. DTV simply isn't a company with a huge wallet from other businesses that can dump lots of money into a loss-leader to help boost their side business of cable TV. Cable TV *is* their business and it's an industry that's in long-term secular decline. OK, yes, there is reason to believe that an increasing share of cable TV subscriptions will shift from traditional to streaming (MVPD to vMVPD) in the coming years but I still can't see how it would make sense for DTV to spend anything up-front to secure exclusive or preferred NFL ST distribution for DTV Stream. With current pricing, AT&T TV is already getting undercut somewhat on pricing by YTTV, Fubo TV and, to a lesser extent, Hulu Live. The deep pockets at Google and Disney are probably willing to accept narrower profit margins on their relatively small, but growing, vMVPD side businesses than DTV will be. If DTV Stream forks over money for NFL ST, they'll either have to pass that cost on in the form of even higher base prices -- a move they can ill afford as they battle for vMVPD market share -- or the cost will have to come out of their profit margins. But if they're willing to settle for a lower profit margin, why not just lower the ARPU of DTV Stream by cutting the base package prices by, say, $5/mo, or including the unlimited DVR add-on for free? And if the idea of landing an exclusive for NFL ST on DTV Stream would be to use it as a freebie to attract new customers (as has always been done on DTV satellite), how would that be workable unless they re-introduced an up-front contract for DTV Stream? Maybe they could give new customers the option of committing for 1-2 years, and give them a year of free NFL ST if they did. But even then, I'm really skeptical that they could ever break even on the up-front cost. The only way I can see DTV Stream ever offering NFL ST is if that package moves to a multi-distributor model where distributors don't bid or pay an up-front cost, they just sell it and get a commission. But if the NFL ends up going in that direction (because they can't find a rich sucker willing to pay a huge amount for an exclusive), I'm not even sure why they would allow vMVPDs to serve as distributors. Because their customers are obviously using streaming devices with app stores (Apple, Amazon, Roku, Google) with which they already have a billing relationship. Why mess with DTV Stream, Hulu, and FuboTV when the NFL could just put out their own NFL ST app on the major app stores (as MLB does with their MLB.tv app)? Now, on the traditional MVPD side, it's a different story, because unless you work with Comcast, Charter, Cox, Verizon, Altice, etc., you have no other way to get your content on those customers' TV boxes.