That's what everyone thinks now, but I believe if they try to keep increasing their price year after year eventually someone will try it. And I think it may actually end up working. If say Dish were able to have a package that contained all the same channels as Choice Extra except the ESPN channels, and it was $10/month cheaper, I think a lot of people would be tempted to switch from DirecTV to Dish. Maybe enough to offset the number of people that would drop Dish to go to DirecTV. As far as Disney/ABC forcing you to get ESPN to get the other channels I don't know that anyone can truly prove that. I mean Dish still doesn't carry some Disney channels, but they have ESPN, so obviously you don't absolutely have to buy them all. Not to mention the recent Cablevision lawsuit with Viacom that is looking to break up that packaging anyway.