When Directv first came out we went with it because they had a lot of choices. With Sunday Ticket of course it was a natural choice to continue with the service. Because I lived in an apartment we had to have Comcast cable for 3 years and that totally sucked. Their picture was horrible and HD offerings were slim. With our recent move to a duplex are landlord allowed us to install a Dish so we went with Directv. Sports was the main reason, the fact I was used to it, and then hearing about the new HD content coming over the next year made it an easy choice. I have also found channel 615 and I love all of the Rugby coverage as well as AFL action. Soccer is an added bonus. Not a huge fan of soccer but watching the European leagues is a lot more enjoyable then watching the MLS.