You forgot Option#3 Offer RZC to those that complain loud enough, and used to have NFL ST in the past. KEEP it a Secret, and confuse those who discover the secret with both a free option and a Pay option. Sounds like the current plan?:eek2: Direct is in a difficult position. More competion, to an expensive package, in a economy were people are cutting back. Not everybody would jump on a RZC, and Direct doesn't want to find out how many would. Direct can't afford to offer internal competion, as NFL ST is expensive for them, and they need as many NFL ST subs as possible.