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stand alone red zone channel this year ?

Discussion in 'DIRECTV Programming' started by joeyo720, May 24, 2010.

  1. GrumpyBear

    GrumpyBear Hall Of Fame

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    You forgot Option#3
    Offer RZC to those that complain loud enough, and used to have NFL ST in the past. KEEP it a Secret, and confuse those who discover the secret with both a free option and a Pay option.
    Sounds like the current plan?:eek2:

    Direct is in a difficult position. More competion, to an expensive package, in a economy were people are cutting back. Not everybody would jump on a RZC, and Direct doesn't want to find out how many would.

    Direct can't afford to offer internal competion, as NFL ST is expensive for them, and they need as many NFL ST subs as possible.
     
  2. Hoosier205

    Hoosier205 Active Member

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    Personally, I'm getting a great amount of enjoyment out of Option #3. :lol:
     
  3. PremiumPete83

    PremiumPete83 New Member

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    I tried calling twice and was denied twice. I never ordered the ST but I've been with D-TV for close to 5 years I believe..
     
  4. davidatl14

    davidatl14 Icon

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    Mar 24, 2006
    Yeah the hit and miss nature is what drives me insane.

    They(DirecTV) know more about their pricepoints and revenue streams than I do,

    I just wish they would drop the NFLST price to 229.00 across the board stop any and all discounts and CSR Roulette then offer RZC as a standalone for 99.00.

    The NFLST subs should carry more value than the ones wanting just the RZC.
     
  5. pappy97

    pappy97 Icon

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    Thanks for posting this. Hoosier is your typical in-market NFLST sub. I suspect most who follow in-market teams and have NFLST do it for similar reasons as Hoosier.

    Then of course you have out-of-market fans. They may share many of the same reasons for having NFLST as Hoosier (except that in addition, they need it for "their" team).

    How many people sub to NFLST just for RZC? How many pay anywhere from $180 to $315 for one channel? Thus why would anyone think that if DirecTV promoted RZC only that NFLST sub rates would drop? A few may drop, but those are probably people who can't afford NFLST and are looking to drop it anyways. For those, RZC probably helps keep them from switching to another provider.

    Let's also not forget that DirecTV makes a killing from commercial NFLST subs and that will never go away as long as the NFL is the #1 sports league in the US.

    If they were to promote an RZC only offering that did cost (say $50 as we have heard here), it would be to those DirecTV subs who never had and will never have NFLST, but are tempted to leave for another provider just for RZC. Sounds like a win/win to me.
     
  6. PremiumPete83

    PremiumPete83 New Member

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    I just sent and e-mail to support pretty much telling them not to deny that they are offering the Red Zone channel to some customers and to let me know if I am eligible. I'm sure I'll get the standard response back but we'll see where it goes.
     
  7. pappy97

    pappy97 Icon

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    IMHO, I wouldn't ask if I was "eligible." Probably sets you up for a "no, we are sorry, you are not eligible." IMHO, I would just keep pressing for it. Even offering to pay for it. (IMHO, only the former NFLST subs who are threatening to leave for another provider to get RZC should get it for free, the rest of us should pay what has been reported as being $50).
     
  8. PremiumPete83

    PremiumPete83 New Member

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    Oct 3, 2007
    I'll see what happens after this initial e-mail.
     
  9. xceebeex

    xceebeex Legend

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    Jun 17, 2010

    How long have you been a subscriber and are you still under contract? I think the biggest strike I have against me is that I am a new customer so I really have zero leverage.
     
  10. paulman182

    paulman182 Hall Of Fame

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    With all these customers getting the RZC separately, I think I'm gonna call and tell them I don't want it and that I expect them to take it off my ST and give me a discount!:lol:
     
  11. dcowboy7

    dcowboy7 Hall Of Fame

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    Ive seen at least 1 poster say they never had ST & yet still got RZ.
     
  12. dcowboy7

    dcowboy7 Hall Of Fame

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    Pequannock, NJ
    He says in that link:

    "Yes RZC can be had as a retention offer".

    But yet some posts say they never even threateed to leave yet stil got RZ anyway.
     
  13. Hoosier205

    Hoosier205 Active Member

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    Well, I don't know how accurate the information from that person is either. They claim to be a DirecTV employee, but they may not even be one for all I know. Most of the information he provides seems to be at least a day late, and a dollar short. Needless to say, we certainly got the good end of the deal by having Satelliteracer here.
     
  14. ClerkDante

    ClerkDante Mentor

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    I really don't think offering Redzone will have a fraction of the impact on Sunday Ticket as some here seem to think.

    Sunday Ticket appeals to basically two demographics:

    1) The displaced fan. The poor Raiders fan who's life has landed him in the heart of Bengal country is going to want Sunday Ticket, and be more than willing to pay the premium to acquire it.

    2) The ultimate hardcore fan. A guy who just lives and breathes NFL football, and no matter how many games are already carried for free, he must see more. This guy too is going to be more than happy to pay the premium price for his "fix".

    Redzone isn't going to suffice for either of these people. It's just simply not enougn.

    On the Redzone side of the fence you've basically got one type of fan. The fan who does have access to their favorite team, but wants to follow the action on Sundays a bit more closely than the coverage ESPN on the NFL Channel provide. Football is a Sunday event, but access to every single game, especially at a premium price, isn't appealling to this individual.

    The only "loss" DTV is likely too suffer is that rare individual who, for the past couple of years, falls into the Redzone category, but has been willing to pay the premium price as they've found no other alternative as of yet.

    This guy doesn't number in the millions, or likely even the tens of thousands, and isn't enough to make or break the company in either fashion.

    In the long run, they are going to retain far more people as customers by providing Redzone than they are going to see drop Sunday Ticket. If either of the Sunday Ticket demographic guys is going to drop the service, and want Redzone stand alone instead, this is a guy decreasing his package solely for cost cutting measures, which in this economic climate, there's very little DTV can do to combat.

    They're gaining customer loyalty by being accomodating while really, likely, only minimally impacting their cash-cow in Sunday Ticket.
     
  15. dcowboy7

    dcowboy7 Hall Of Fame

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    Pequannock, NJ
    Then they should just come out and offer it instead of all this cloak & dagger stuff.
     
  16. Hoosier205

    Hoosier205 Active Member

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    Nope. I'm rather enjoying the cloak and dagger approach. Either don't offer it or take this approach. I love it. Either buck up for ST or grovel. Gotta love it.
     
  17. ClerkDante

    ClerkDante Mentor

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    Let's keep in mind this has been going on for really only a week or so. In business terms, it's what's called a "small test of change", which is exactly as it sounds. You offer something under small, very specific circumstances and you see what sort of impact it has. If it's favorable (i.e. you retain people you otherwise wouldn't and don't cannibalize the Sunday Ticket market too much) then you role it out far more widely.
     
  18. RACJ2

    RACJ2 Hall Of Fame

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    I don't... I like the fact that good customers can call and get a break. I paid less then $229 for it the past 2 years. And I'm glad that if you make an effort to call, you can get rewarded.
     
  19. bidger

    bidger Hall Of Fame

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    Nov 19, 2005
    If that were to be the case, thank God it's not, then I'd tell DirecTV to stuff RZC since no other provider who offer the NFL version charges anywhere near that much.

    So, would you follow that approach in your other purchases, i.e.- paying full retail price?
     
  20. chevyguy559

    chevyguy559 Fresno State Bulldog!

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    Sep 19, 2008
    Fresno, CA
    I'd pay anywhere from $49.99 - $99.99 per season for DirecTV's RedZone Channel.....granted I haven't seen NFL RedZone, but I like Andrew's commentary and would be willing to pay that much for that one channel for a season :D
     

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