Just to add my $.02. I am a fairly recent subscriber to D* and was OK with $200 for Sunday Ticket Max for the 2012 Season. As you know, $200 only gets you Sunday Ticket (no Max). My wife loves the Max part because I can watch the game on the iPhone while she is shopping or whatever and she can now convince me to accompany her on Sundays in the Fall (particularly around Christmas shopping season). We saw the first payment on the monthly bill. I told her it did not include Max. She immediately called D* and after talking to a couple of people she was able to get Max added for no extra charge. I got the whole enchilada for $200 which is fair to me and I am happy that D* cut me a deal being a fairly new subscriber. I have been loving DirecTV and its awesome features. I can't imagine going back to the dark ages (cable) now that I have seen the light (D*)!