Signed up for DirecTV Nov 09, had NFLST discounts in 2010 and 2011. Never sub to premium channels, always pay on time with auto bill pay, always get NFLST and NHLCI. 2012 got it (NFLST MAX) free with 1 yr committment. 2013: (Called retentions of course) 1st call this past Monday: no dice, just offered RZ free and a whopping $8/month of credits. I passed. But she made a note in my records (ugh). 2nd call this afternoon: she reads the note and asks about it, I repeat story about looking to lower bills and maybe move to another provider. Says she can't do free per se, but she can do NFLST Max at 50% off for $147.92 and then issue a one-time credit of $147.92, so it ends up free. Pounced on it and now this is the second consecutive year of totally 100% free NFLST MAX. Gotta love retention CSR roulette. Remember, always have patience and know that you can simply call again and talk to another person. P.S. This was the only year I threatened cancelling, following a tip from Slickdeals. I won't do it again. I'll stick to my usual sob story about lowering bills and wife (or me) freaking out about the cost of NFL ST.