And now you are paying a discounted rate for Choice Xtra, Choice Ultimate, or Premier and getting Sunday Ticket for free. Either way, this is a new customer offer only and the new customer offer at this time of year always includes Sunday Ticket. It was right in the information you copied from that link you posted...... NEW! DIRECTV now offers NFL SUNDAY TICKET™ at no extra charge to new and qualifying customers who select one of the following packages: CHOICE XTRA™, CHOICE ULTIMATE™, PREMIER™, or LO MÁXIMO™ package. This special offer requires a 2 year agreement. Check out our DIRECTV Promotions to find out more about DIRECTV's best offer ever! It says new and qualifying customers so unless you are new and qualifying, must be both since it says and, then you can't get Sunday Ticket at no extra charge.