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The CALM Act takes effect.

Discussion in 'Tech Talk - Gadgets, Gizmos and Technology' started by Mike Bertelson, Dec 14, 2011.

  1. Mike Bertelson

    Mike Bertelson 6EQUJ5 WOW! Staff Member Super Moderator DBSTalk Club

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    Actually the bill was enacted by Congress and signed into law by the President. The FCC just enforces the law.

    Mike
     
  2. Mustang Dave

    Mustang Dave Legend

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    Ah that would be correct and makes my post somewhat incorrect and unnecessary. Marriner, has a valid complaint then I guess! :)
     
  3. chick3112215

    chick3112215 AllStar

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    new tv's have an option to "level" the volume don't they? Couldn't they do something like increase revenue and cut spending to pay for two wars and get people working instead? And they wonder why they have a 7% approval rating......

    <rant off>
     
  4. Dave DFW

    Dave DFW AllStar

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    For most people the dvr or the mute is the answer, but you would think the makers of the commercials would realize that maxing out the volume is counter productive. Given the amout of market research to target ads and the cost to air them I imagine they would like people to view the ad.

    The only reason I can think of as to why this happens is to allow for different broadcast levels by the tv stations.

    I'm still pleased that it will be fixed, but it should not have taken legislation. That's just how the world works these days I guess.
     
  5. TheDurk

    TheDurk Legend

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    As DVR penetration grows, the higher volume becomes counter-productive. I'm frequently on the computer as I watch TV, and I will often let the commercial play as I focus on what is on my computer screen for a minute. But if a really loud one comes on, I'm hitting 30SKIP until I'm back to the program. So all commercials suffer as a result of the loud one. If they are not obnoxious and truly interesting, I might watch it...once.
     
  6. theedger

    theedger Mentor

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    I believe the problem with LOUD commercials comes from the insertion end of viewing, POST feed. DTV, Dish, Comcast... they take the existing feed that has a processed audio level and insert 'local' inventory. The insertion may not be calibrated to the same '0' reference as the 'network feed'. Broadcasters have audio processing equipment to prevent audio from reaching a certain level. It's the same for all stations. Most commonly used is an Optimod. It doesn't really matter how low or high the level feeding it is, the output will not go past a certain peak. You can control the density/rms of the processed audio, but it won't peak higher. A full produced commercial audio may have music + voice compared to a TV show that may just have spoken word at the time of transition and the perceived level difference is more pronounced.
     
  7. Mike Bertelson

    Mike Bertelson 6EQUJ5 WOW! Staff Member Super Moderator DBSTalk Club

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    I'm not so sure. I remember when all I had was rabbit ears (about a dozen or so channels in North Jersey) and the commercials were louder. It's been that was as long as I can remember.

    I don't have OTA these days but maybe someone else can let us know how loud, or not loud, OTA commercials are.

    Mike
     
  8. hdtvfan0001

    hdtvfan0001 Well-Known Member

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    Having been very interested in this topic for some time, and carefully following events this past week...its safe to say some noticeable improvement as to excessive loud commercials has been seen since CALM kicked in.

    My wife and I have seen 2 cases (during Fox's "X Factor" program) of some lingering bad ones, but they are now rare.

    I no longer use OTA channels, but 2 folks I know who do were asked in the past 2 days how the commercial megavolume problems seemed...and both also noticed things have gotten better, including OTA channels at their location.
     
  9. Mike Bertelson

    Mike Bertelson 6EQUJ5 WOW! Staff Member Super Moderator DBSTalk Club

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    Well, that would seem to indicate it's on the source end of things.

    Mike
     
  10. loudo

    loudo Well-Known Member

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    The network commercials have gotten a little better, but the inserted DirecTV commercial are still louder, on some channels.
     
  11. Mike Bertelson

    Mike Bertelson 6EQUJ5 WOW! Staff Member Super Moderator DBSTalk Club

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    The DIRECTV commercials are some of the worst offenders.

    Mike
     
  12. Nick

    Nick Retired, part-time PITA DBSTalk Club

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    The...
    The worst thing in the world is having to stand in line at the post office. Next to that, it's having to reach for the remote.
     
  13. blarg

    blarg Mentor

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    Adult Swim on DTV is horrible. I usually put it on at night when I'm falling asleep and I have to choose between having the commercials wake me up, or not being able to hear the programs.

    There are some other pretty bad offenders too. Another trick they use is going broadcasting all the audio on one channel in multi-channel audio. Although the "average" volume over all channels is still the same, it's still louder. 50-50 and 100-0 still average out to the same level, but 100-0 is twice as loud in the "working" speaker. TNT is notorious for doing this.

    I hope the new law addresses this too.
     
  14. TBlazer07

    TBlazer07 Grumpy Grampy

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    Now if they "regulate" this as much as they "enforce" the Do Not Call list it will be great <NOT>.
     
  15. DrZaius

    DrZaius New Member

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    Good for them since they are and have been the biggest offender when it comes to overall loudness of their promos. Their promos are still several db louder than the programming around their spots. I know this site is largely supported by dtv staff but come on! you guys are not fooling anyone.
     
  16. itzme

    itzme Hall Of Fame

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    It's been about a year from the last post here. I wonder what we might expect on Direct and elsewhere. Will we see CALM kick in this Jan 1?
     
  17. Cyber36

    Cyber36 Legend

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    For a non DVR user, the problem is still there & is bad as it's ever been......
     
  18. loudo

    loudo Well-Known Member

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    It is near the end of the year, and still it is as bad as ever. The other night my wife was watching OWN and it had commercials that were about twice as loud as the programing. After two or three of those she got mad and changed channels.
     
  19. yosoyellobo

    yosoyellobo Icon

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    I was watching a UEFA match on one of the 480 channels and switch over to another game on Fox and it almost blew my ears off.
     
  20. itzme

    itzme Hall Of Fame

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    You raise a good question. I'm not sure CALM would address the volume change between channel transitions, just between a given channel's programming and its commercials. Hmmm.

    So has anyone seen or heard if this will affect Directv or any other carrier on January 1.
     

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