The CALM Act takes effect.

Discussion in 'Tech Talk - Gadgets, Gizmos and Technology' started by Mike Bertelson, Dec 14, 2011.

  1. Matt9876

    Matt9876 Hall Of Fame

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    I hope this rule applies to my ROKU content, some of the commercials will blow you out of your chair.:listening
     
  2. satcrazy

    satcrazy Icon

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    Great...
    From what I read, broadcasters had a year [ from Dec 15, 2011] to get their act together.

    Technically, We should see [ Hear] changes in a week's time, but I forsee a lot of "foot dragging".

    While this is not a threat to national security, people were told [ by the gov.]the blasting commercials would be remedied in a year.

    We shall see.....
     
  3. Mike Bertelson

    Mike Bertelson 6EQUJ5 WOW! Staff Member Super Moderator DBSTalk Club

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    The "foot dragging" was built into this. The law was signed in 2010, went into effect in Dec 2011 giving the broadcasters a year to comply.

    IOW, they had a year to drag their feet, now the fines can begin...if someone complains. :grin:

    Mike
     
  4. satcrazy

    satcrazy Icon

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    Great...
    Ahhhh, didn't know this was 2 years in the making.

    The article I read stated broadcasters would have to prove "hardship" to get an extension. [ beyond this December 15,] Hardship? Oh please.
    There are a number of channels whose commercials are at the same volume as the program, History was one that I noticed while watching Hatfields and McCoys. So it's do-able.

    IMO, product ads are paying more moola for louder commercials.

    I didn't have to mute or turn down the volume while watching History, so I actually heard some commercials. It makes no sense to blast a commercial just to have someone tune you out. I don't get this logic.:nono:
     
  5. itzme

    itzme Hall Of Fame

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    I actually think I noticed CALM in effect today when watching truTV during the daytime. And like satcrazy said, I inadvertently found myself sort of listening to a commercial... til I jumped forward.
     
  6. Newshawk

    Newshawk Hall Of Fame

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    Broken...
    I believe the waivers are for smaller, sub-100 market stations that can't afford sophisticated sound leveling equipment. I used to work at one-WMGM-TV40, Wildwood/Atlantic City. Even though it was in the #4 market (Philadelphia), it was only viewable in the Atlantic/Cape May/Cumberland county section of NJ and a small section of NE Delaware. When I was there, Master Control was completely operator controlled. I haven't been back there in years, so I don't know if they have automated yet. I doubt that any national cable/satellite network would qualify for a waiver.
     
  7. loudo

    loudo Well-Known Member

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    I found it very humorous the other day. I was watching the morning news on FOX 23, Portland. They were doing a story saying that stations had to comply with this, starting that day. It was no more then 3 minutes later they went to a commercial. It was so loud, I wanted to call the station and ask them what part of their story didn't they understand.
     
  8. mreposter

    mreposter Hall Of Fame

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    Can they ban the Debbie Boone Lifestyle Lift commercials while they're at it? ;)
     
  9. satcrazy

    satcrazy Icon

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    Great...

    LOL. Good one!:lol:
     
  10. Xsabresx

    Xsabresx Icon

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    Has anyone noticed commercials being painfully loud lately?

    What I THINK is happening is what I expected to happen. It seems like they have changed the audio on commercial to mono and cranked the treble way up.

    The way I understood CALM was that the "level" had to be the same as the actual show. I always felt that they could crank the treble way up so that (using very simple terms) if the tv show volume was at "5" the commercial would be turned up to "5" as well but since the treble was cranked up so high it actually was louder to the point of being painful.
     
  11. fluffybear

    fluffybear Hall Of Fame

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    I don't think commercials have gotten louder but the volume levels in shows are much less then before. There are a number of shows which I find myself having to turn up the volume louder to what I would consider normal (I typically have my volume level set at around 9 or 10 and lately have found the need to watch several shows at 15 or 16.)
     
  12. MysteryMan

    MysteryMan Well-Known Member DBSTalk Club

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    +1......I just got through viewing a episode of Law & Order on TNT. The volume level was fine. Terminator 2: Judgment Day is now playing. Volume level is much lower than the Law & Order episode or the commercials.
     
  13. philtec

    philtec Cool Member

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    Government regulations of this type are almost never followed.
    How many of us are on the "do not call" list and still receive tons of spam phone calls, even on our cell phones.
     
  14. loudo

    loudo Well-Known Member

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    I have seen very little change since it took effect. The violators are still violating.
     
  15. AntAltMike

    AntAltMike Hall Of Fame

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    College...
    I just got figuratively knocked out of my chair by a commercial during The Simpsons on WTTG 5.1 in Washington, DC. The next commercial was also louder than the show though not as loud as the first commercial, but it did have an annoying sound that I think is the sound that used to come from use of a wa-wa pedal. Now that the Simpsons is back on, I am jumping back and forth between it and some other broadcast TV shows and the Simpsons seems a little softer, but it is a difficult comparison to make because of the difference in content.

    Update: during the final commercial break, all four commercials were louder than the show:

    1. Bob's Discount Furniture: loud and enhanced by "crazy eddie" st;le of shoiuting
    2. McDonald's 2 for $3 fillet of fish commercial: enhanced by alarm
    3. Cherrios: loud, but non-invasive
    4. Bob's Discount Furniture: not as loud as the first one
     
  16. satcrazy

    satcrazy Icon

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    Great...
    Yup, noticed this myself.

    Also read somewhere when this subject originally surfaced that this would be tried as an "alternative" to the new law. [ lowering the volume of the actual program, causing consumer to crank it up]

    Whoever originally wrote this law needs to revisit it. I can't find much on how the new law will be implemented [ if at all] so was this just a ruse?
     

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