Maybe with the people who really don't care for Pac12, but for me along with quite a few people on the west coast or those with PAC12 affiliation, this is a big deal.. I keep reading how people are impressed with the Hopper as well. But just like people are leaving Directv for Pac12, others are leaving Dish because of AMC.. Instead of speculating, I think it would be interesting to see the 3rd quarter results.. To answer your point about cancel fees, I did the math.. I can easily pay for the 1 year left within 3 months of new contract with DISH. I'm sure you're right that PAC12 doesn't resonate with all 20 million subs, but the West coast is big enough for a sizable dent of defectors. BTW, I'm not jumping ship yet, but I do keep thinking about it.. I wonder how much longer it takes me to finally persuade the family to take a different direction.