Yea, but this is not true. The deal is putting the network in place for those in Pac 12 territory, NOT the nation. The remaining part of the nation would get the channel in the sports pack, a deal in which they would pay extra for. LA already has multiple sports channels om Directv, two Fox Sports Nets and most of the rest of us have no more than one Fox sports Net....we pay the same rates as LA and yet LA gets more sports networks, so who is subsidizing who here? And I don't watch Speed, Fuel or some of these other (really) niche channels, yet I am subsidizing the viewing of these channels? Here in Oregon we can't even get our NBA Trail Blazers on Directv because Directv favors it's own Root Sports NW subsidiary (which has NOTHING on it outside of the Mariners and in the winter the cupboard is almost completely bare - we do have Seattle area high school football). CSN NW (blazers) costs less per sub than Root NW does according to published numbers..... Now also Pac 12 is charging .80 per sub according some reports. Root NW is charging $2.40 accoriding to reports. Root used to carry Pac 12, so in theory instead of $2.40 cost for Root should drop for the loss of Pac 12 content, meaing that those dollars can shift over and cover the .80 charge for Pac 12. So who is subsidizing who here? Your understanding of the situation is flawed and wrong. Sorry to burst that bubble. And, beyond that most of the rates between providers are similar....so the new mantra with "Directv is pay the same and get less!" In fact, my new Dish Network bill (even w/o considering the new sign up rebates, etc.) is less than Directv. Comcast bills are roughly the same as Directv. So how does a competitor do it and charge the same or less than Directv? So if you are still with Directv I'd call them up and get whatever deal you want...they'll pay. When terminated Directv they offered me the kitchen sink, $10 credit for 2 years, free HBO, showtime, etc. for 6 months, free sports pack for 6 months, free NFL Sunday Ticket, brand new equipment, etc. I probably could have even held out for more. But I said no and they kept pushing more.....so do it, call and get a credit for yourself. I agree sports channel costs are going up......but Directv, owning three of them directly, is just as much of the problem as anyone else....they lost content and they refuse to adjust their price for it, so now they make even more money....charge the same for Root but have little or no cost on content anymore!