Let's put it this way, when programmers are getting $4, $10, $8 for channels from D*, Dish, Time Warner, etc, they are going to expect to get that same amount from these other sources...or else they are killing themselves. Here's an example, for what a customer pays for Netflix right now, $8 a month, that wouldn't even cover the industry average for something like HBO. So all those folks that love Netflix at $8, do they still love it at $22 if it includes HBO? Suddenly the pricing gets out of whack...add in internet cap fees for downloads, the price now moves to $40 and you're still not seeing local broadcasts, sports, etc. The key to all of this is the content providers and what they allow the Netflix, Hulus, etc of the world to show. Right now ESPN, HBO, (fill in the blank of many content providers) make billions each year from companies like DIRECTV. Will going to direct allow them to make the same kind of money? Will the experience be the same for the customer? ETc, etc. Should be a wild decade.