It has been a while since I have had a Samsung but they do have that option. It is the "Apply Picture Mode" option. So you agree it should be an option but you find it "ridiculous"? I don't follow. It is a very valuable option for some that have varying sources that output images differently so you can dial them all in. IMO if you are running your TV stock out of the box with only minor tweaks, you are losing a lot of its potential.