the whole argument against unbundling of channels is negated by the fact that in the days of the big dish you could buy your channels a la carte. there is no valid argument against a la carte. period. if you only want 20 channels or 5 channels or 105 youll pay what you think they are worth to you. the niche channels that the providers say would die exist solely to sell more ad space. some of us would get mainly sports channels and news channels. others would get some other mixes. there is no reason why this shouldnt be the case right now. there is no provider who really is interested in what the customer wants and the broadcasters dont really care either. thats the real issue, 2 entities drinking your water before it gets to you and not caring that you dont like the taste of the result.