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Unbundling in the Air?

Discussion in 'DIRECTV Programming' started by Tubaman-Z, Feb 27, 2013.

  1. unixguru

    unixguru Godfather

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    Jul 9, 2007
    It's surprising that you have the views you do. :rolleyes:

    Seems there is evidence that their costs are out of control. I can see why it would be hard to keep up with 20% annual increases in "manufactured" costs.

    Increased channels is a self-inflicted wound. You know it is getting bad when they replay a show on another channel. They created more channels purely so they could sell more ads. The amount of programming hasn't increased. They are just replaying stuff even more. Now you're saying that the ad revenue has dropped. Imagine that. So in the end they added more cost (in infrastructure, not content) and didn't get any return. These business people couldn't find their ...

    But wait... the consumer will bail them out!

    Just like I said... the end of skipping is coming.

    Get a new IT department. And stop playing games with promotions - no excuse for self-inflicted wounds.
     
  2. Cyber36

    Cyber36 Legend

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    Mar 20, 2008
    Byron NY
    I believe it is the beginning of the end of tv as we know it........
     
  3. tonyd79

    tonyd79 Hall Of Fame

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    Jul 24, 2006
    Columbia, MD
    An right now they have the upper hand and they know it. They can pretty much ask for anything they want and they get it.

    It is not that the cable/satellite systems WANT espn on every tier. It is espn demanding that now and getting it because not having espn is suicide to cable and satellite systems.

    At least right now. If Fox can make a dent, that may change but espn is long at this moment.

    The fallacy is that unbundling will change the dynamic. It won't because the option to put any channel in its own package or on a special tier already exists. The MARKET has driven the current status of espn. A la carte champions act as if it is artificial to have bundles. It is not. The MARKET made them. That includes everyone in the chain including the customer.

    To use your words, they are already getting what the market will bear.
     
  4. Diana C

    Diana C Hall Of Fame DBSTalk Club

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    Mar 30, 2007
    New Jersey
    I won't respond in kind, I'll just point out that my clients also include banks, pharmaceutical companies, retailers and companies in many different industries. If you think that the fact that I have done some work for customers in the TV field makes me biased, then I suppose you will reject ANY informed opinion, since such information will automatically make the speaker biased.

    I don't think anyone would argue that point. The rise of "reality" programming has been one of several steps taken to reign in costs. But the audience also demands certain production values. I can't count how many times people here on these boards have complained about "cheesy" effects in sci-fi series, or that a show "looks like it was shot on 16mm film". High quality digital effects and high definition production equipment costs lots of money. The talent also commands ever higher salaries, and again, the viewers flock to shows with "big name" casts. These costs have to be paid. The money has to come from somewhere.

    Not likely...that ship has sailed. What you will see more of is product placements and "in-program" advertisements (you know, those things that appear on the bottom 25% of the screen in the middle of the show).

    Thanks, that's what I do for a living...help corporations reorganize their IT.

    Promotions are only a part of the problem. Again, just look around here and you'll see the references to folks that have various "grandfathered" packages. What would be their reaction if they were forced to move to the new tiers? And promotions are a necessary evil. The MCO's live in a commodity market. There is no real impediment to changing providers. Gone are the days of franchise exclusivity. Personally, I have 4 providers to choose from (DirecTV, Dish Network, Cablevision and Verizon), and most people have at least 3. Promotions are the way they keep customers. Nobody likes it, but it has to be done, again, because consumers expect them.

    To paraphrase an old saying: People get the market they deserve.
     
  5. unixguru

    unixguru Godfather

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    Jul 9, 2007
    I suspect many of us have a low threshold of pain for that. When I see more than a tiny amount I hit delete. Period.

    It's bad enough that we have to have a constant channel advertisement - as if we don't know what channel we are watching.

    This is just another reason why I might walk away from TV entirely.
     
  6. FLWingNut

    FLWingNut Godfather

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    Nov 19, 2005
    The ESPN issue has little to do with bundling. ESPN gets what it gets because no provider is willing to chance the reaction they'd get if they dropped it. No provider can compete without ESPN, at least for now.
     

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