You asked about the bucks... Let me hypothesize a little. We’re told that it costs something in the neighborhood of $250-300 million to procure and launch a satellite. Additional uplink capabilities would also be required and probably more people, too. Let’s say the total cost of one satellite worth of additional HD channels is on the order of $500 million when all the costs are totaled. Using that number, if one million DISH customers subscribe to HD, the “share” of the cost for each would be $500. If Charlie could net $10/month per HD subscriber through fees, the investment would be recovered in about 4 years. I have no idea how many DISH customers subscribe to HD, but I doubt it’s anything like a million. If it’s 100,000 instead, the cost of the additional channels per HD subscriber would be $5,000 and the fees would have to be a bit higher. Whatever the number actually is, DISH will have to recoup the cost from someone. If DISH doesn’t have money in the bank to pay for the launch/upgrade directly, it would also have to collect enough in fees to pay the interest on any borrowed funds. Operation and maintenance costs would have to be covered, as would any subsidization of the cost of purchasing receivers and dishes. They may even want you to BUY the needed dishes... :eek2: This example discusses the implications of adding just HD channels, not other "keeping up with the Joneses" costs. No doubt Charlie hopes to increase the HD subscribership by offering more channels, but the price he has to charge may be higher than anyone suspects.