RE: "These kind of customers is part of the reason prices increase." A very large number of people do ask for and get discounts. If asking for a discount was wrong they wouldn't give "these kinds of customers" one but they do so why not take advantage of it? Obviously while DirecTV may not like it they approve of it or it would be prohibited. They could simply "rule" NO MORE DISCOUNTS FOR EXISTING CUSTOMERS and it would end. It's you're choice not to seek a discount, that's fine, but if that's how the system works why shouldn't people take advantage of it? Does that make them bad people? It's part of how capitalism and the free enterprise system works. Lot's of negotiating. Don't you think DirecTV or any provider negotiates the lowest price with their programming providers? They even go as far as threating to drop them if they don't drop their price. Sound familiar? Getting the lowest price is part of the American experience and negotiating, threating, and cajoling are a big part of that process. If they don't give in you just move along to the next provider or supplier. That's part of the cost of doing business. If one doesn't like it or is too timid or lazy to "fight" or ask for a discount or simply doesn't care about the cost because money is no object then so be it. I once asked a car salesman "how can he sell a car with such a large a discount" and his reply was "because there is always someone who doesn't negotiate and will pay full price or over full price for it."