What is slowly happening (but it's picking up speed) is that each company that owns a group of cable channels is launching one or more direct-to-consumer on-demand streaming services that focuses on their own content. Disney: Hulu, Disney+, ESPN+ CBS: CBS All Access, Showtime AT&T (WarnerMedia): HBO Max (launching fall 2019) Comcast (NBCUniversal): new service launching early 2020 Discovery: new service launching early 2020 (in partnership with BBC) Viacom: purchased Pluto TV (using it to monetize old Viacom content through free ad-supported model), will soon merge with CBS (to get folded into CBS: All Access?) Fox sold off almost all their assets, including cable channels like FX and Nat Geo, to Disney. Now they're just Fox, Fox Sports and Fox News. They have no plans to launch their own standalone streaming service, they say (but will likely make their channels available as an add-on bundle to any larger service that will sell them). So who does that leave? A+E Networks, AMC Networks, and the Hallmark channels? As we move on from the old TV 2.0 linear channel bundle world to the TV 3.0 direct-to-consumer world, they'll have to find their way, likely as little add-ons distributed inside of the big boys' apps (those above, plus Amazon and Apple). Or they'll just have to transition to becoming content producers that sell and distribute shows through the various consumer-facing services.