Just talked about this, at a Xmas party over the weekend. For most, people I talked with, it was they didn't want a Dish, cable was more reliable and Cable has more HD. Several including the host were really surprised when I took them to both Dish and Direct sites. Then we went over all the DVR features. Several are now looking at Dish, and a couple at Direct. Seems most people just have a poor idea of what Dish and Direct really have to offer. I don't want to turn this into a Direct Vs Dish though, so wont spend anymore time on Hardware.