Dan, I believe the Superfan was a selling point to MLB to get exclusive rights. After what went down the cable industry last spring, they to me just left the Superfan stuff up. Since it's not exclusive and it seems that Direct TV has already shown there hand as far as the NHL and NBA packages go, there is no reason for them to charge anything over $40 for the year. Like I said, they are just covering the cost to produce there show, the Strike Zone channel, and maybe that mix channel. IMHO, I don't think the cost to produce that went up 100% in the last year. I could be wrong though. But Dan, if it was $99 I would pay it to.