It's been going on for about a week now. Who is winning the PR War? Viacom or DirecTV? Who should hold out for a better deal? Viacom's Cable Channels have lost 22% of their viewership since they told DTV to take them down . MTV and Nickelodeon especially hard hit. Disney used the opportunity to clinch a quick deal on Disney Jr. Has DirecTV lost 22 percent of their subscribers over the blackout? No , but they have been giving out credits left and right to anyone who picks up the phone and asks them for it. So who is winning now: DTV or Viacom, or are they both losers?