I'm basing it on the embarrassment that DirecTV calls On-Demand. Obviously I don't have any inside information.... I feel their pain - it's not like it is easy when you're dealing with a national distribution system rather than locally like cable... But they will have to change something if they want to keep calling it OnDemand and want to go head-to-head with cable OnDemand. DirecTV can increase content - although they have a long way to go but the killer is how instant cable is. DirecTV has more of a Demand Now-Watch Later system that requires a decent Internet connection to be usable at all. With cable - at least around here - changing between OnDemand content is darn near as fast as changing channels. With Comcast I could take a quick look at 10 different OnDemand shows before I can get one OnDemand from DirecTV to start playing.... And that's with 50/5meg Internet speed.