Just sayin', twasn't economics that created bundling, twas technology. When cable TV was born, you subscribed or you didn't. A real physical filter on each subscriber's line was required for every premium channel (to block or unblock, the technology varied). The world of nigh-infinite channel permutations came at least a decade later. Mind you, the business model that grew up around this bundling is the primary force to block any attempts to change it. But it's not like ESPN had that model in mind when it went on the air.