YouTube Takes Out Checkbook Again, Pays Its Stars to Make Videos

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  1. Athlon646464

    Athlon646464 Yada Yada Yada DBSTalk Gold Club

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    YouTube Takes Out Checkbook Again, Pays Its Stars to Make Videos

    (recode.net) - YouTube is planning to invest millions in some of its biggest stars, in deals intended to create high-quality content for the site. The deals are also designed to encourage those stars to keep working on YouTube instead of migrating to other platforms.

    Video producers and distributors who are discussing deals with YouTube executives say the site is talking about investing in different kinds of formats and different lengths; in some cases, YouTube is talking about pairing talent with more traditional Hollywood producers. The one constant is that they want to work with talent that is already popular on YouTube...

    Full Story Link & Discussion Here
     
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