Yeah, the trick to Black Friday/Cyber Monday deals is... sometimes they do come out with special models of the bigger appliances, like TVs... and sometimes those models are more cheaply made than their regular counterparts... so you might save money but you might sacrifice a lot of quality... and maybe a $500 set now would last me longer than a $300 set in a couple of months... which is why I'm torn... I'm ultimately buying what a few years down the road will be my good 2nd TV... so I don't want to buy a lemon... but at the same time, it will not be my main TV for long enough that it's worth sinking top dollar into now. I've generally set my price point at $500. Reality is more like a range of $400-$600... and I could swing a little for the right combination of things... but ideally I'm going to hang my hat on something around $500 or as close to that as I can get just to not kill my budget for other things. I've already recently had to spring for faster internet and trying out YoutubeTV so that bill will come soon... and had to buy a new WiFi router for my faster Internet... so I'm trying not to spend my paychecks faster than I get them!