So they can insert a minute or so of ads per hour, how's that different than what cable/satellite does? And don't they let people skip ads? Doesn't that defeat the purpose?? Google isn't exactly hurting for places to shove ads in your face, if you want to argue they are looking for more slots why should they be an MVPD when they could be like other pure OTT streamers and develop original content? Then they have ALL the ad slots instead of just a minute an hour. Since Google has so much more personal information about people I'm sure one of the selling points for Android TV as far as cable/satellite operators go is that they can do the ad insertion for you using their personalized data, and get higher ad rates than what cable/satellite companies could (because they have only a fraction of the huge volumes of personal information that Google snarfs up from Gmail users, Android users, Chrome users, etc. that they can easily correlate to the person watching TV from the name/address info provided by the cable/satellite company. It seems short sighted of them to want to compete with the same companies they are trying to sell Android TV to - they will probably get more revenue from AT&T using Android TV for AT&T TV than they ever will from the ads they run on Youtube TV.