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2008 Olympics to Be 100 Percent HD

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HD Coverage of Games Has Come a Long Way Since Salt Lake City

TVWeek - October 26, 2006

Though the Olympics have aired certain games in high definition for several years, the 2008 games
in Beijing will represent the first time the Olympics will be shot and broadcast entirely in HD.

The network's go-rounds with HD Olympics coverage in Salt Lake City and Athens were "boutique"
offerings, "not at all meant to circumvent the main coverage," said David Neal, executive producer
of NBC Sports and executive VP of NBC Olympics. "The business has really taken off in the past
couple years. Between 2004 and now, the difference between the penetration and availability is a
quantum increase."

During the 2002 Olympic Winter Games, NBC offered only seven events in HD-five out of the 15
sports plus the opening and closing ceremonies.

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