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This thread continues the 2011-12 broadcast TV season ratings. Earlier threads were 2011-12 Season Ratings - Fall and 2011-12 Season Ratings - Winter.
The next four weeks will be the "runup" to the April 26 - May 23, 2012 Nielsen May Sweeps.
Here's the first Thursday of the Spring 2012 season:
And here's the 8:00 to 10:00 two hour competition:
ABC has a revised lineup for Spring. It's begins with "Missing" which has been running since March 15 to terrible ratings and will get worse by sweeps month. They are going to premier "Scandal" next week at 10:00 and move "Private Practice" to Tuesdays at 10:00 in two weeks. I guess they hope that "Grey's Anatomy", which still gets decent ratings though seeing a slow deterioration, will hold Thursday together. Or we'll see if "Grey's" will see a slightly faster deterioration by the end of Sweeps.
CBS. "Person of Interest" at 9:00 is typical of the CBS strategy. It's successfully been building its 18-49 demo and is far ahead of "Grey's" in the 50+ crowd. "Big Bang Theory" at the 8:00 half hour again beat "American Idol" in the 18-49 demo and has a large piece of the 50+ folks. And "The Mentalist" consistently wins 10:00 in both age groups. The CBS lineup will be the lineup to beat and even "American Idol" has trouble doing that.
Fox tied CBS in the two hour competition last night even though it only won one half hour time slot. "Touch" at 9:00 ran #2 but that was against reruns on ABC and NBC. "American Idol" saw a slight increase from week-to-week. But last year the show pulled 6.7/20 -22.02 million compared to this year's 4.2/13 -15.27 million. The 18-49 demo is down 37% and the 50+ is down 27%. This kind of drop represents serious losses in future advertising revenue.
NBC's Thursday Spring lineup is in successful competition against The CW's lineup, barely.
The CW. :shrug:
The next four weeks will be the "runup" to the April 26 - May 23, 2012 Nielsen May Sweeps.
Here's the first Thursday of the Spring 2012 season:

And here's the 8:00 to 10:00 two hour competition:

ABC has a revised lineup for Spring. It's begins with "Missing" which has been running since March 15 to terrible ratings and will get worse by sweeps month. They are going to premier "Scandal" next week at 10:00 and move "Private Practice" to Tuesdays at 10:00 in two weeks. I guess they hope that "Grey's Anatomy", which still gets decent ratings though seeing a slow deterioration, will hold Thursday together. Or we'll see if "Grey's" will see a slightly faster deterioration by the end of Sweeps.
CBS. "Person of Interest" at 9:00 is typical of the CBS strategy. It's successfully been building its 18-49 demo and is far ahead of "Grey's" in the 50+ crowd. "Big Bang Theory" at the 8:00 half hour again beat "American Idol" in the 18-49 demo and has a large piece of the 50+ folks. And "The Mentalist" consistently wins 10:00 in both age groups. The CBS lineup will be the lineup to beat and even "American Idol" has trouble doing that.
Fox tied CBS in the two hour competition last night even though it only won one half hour time slot. "Touch" at 9:00 ran #2 but that was against reruns on ABC and NBC. "American Idol" saw a slight increase from week-to-week. But last year the show pulled 6.7/20 -22.02 million compared to this year's 4.2/13 -15.27 million. The 18-49 demo is down 37% and the 50+ is down 27%. This kind of drop represents serious losses in future advertising revenue.
NBC's Thursday Spring lineup is in successful competition against The CW's lineup, barely.
The CW. :shrug: