Yup. IMO, Apple TV+ is becoming the new HBO, i.e. a service focused on a smaller library of buzzy, glossy, high-quality originals (plus a bit of sports -- remember when HBO had boxing and Wimbledon?). Just as HBO was never intended to be the first/only stop on your cable dial, Apple TV+ doesn't want to be a jumbo-sized something-for-everyone service to compete with Netflix, Prime Video, The Max (HBO Max+discovery+), or Disney+Hulu. But they do offer a steady flow of fresh new series and mini-series each week, with a few films, docs and kids shows thrown in there too.AppleTV+ is pretty cheap at $5 per month. It's about the only bargain in the Apple universe.
I barely got in on the free year deal last June when I bought the new Apple TV 4K box. Once that year lapses, I'll probably drop Apple TV+ for a couple months while I rotate in Netflix and Showtime and then resubscribe for another year of Apple TV+ for $50.