No, it's because Chip & Joanna Gaines had a problem with their boss at Discovery and wanted to be shifted under HBO chief Casey Bloys. And their Magnolia content is definitely higher-end and glossier than the vast majority of HGTV stuff, so it kinda sorta fits at HBO, I guess.‘Fixer Upper’ and Other Magnolia Network Shows Coming to HBO Max in September
My guess is they are moving this garbage to HBO Max to make it seem like it is not garbage.
But I really think this is just a short-term move. Because it looks like Zaslav is taking a hatchet to HBO Max and going to whittle it way down and then stick all of it under an HBO content hub inside of Discovery+.
I'll admit, I had the results of this merger all wrong. (But so did everyone.) I saw HBO Max swallowing Discovery+. Turns out it's probably going to be the other way around. SMH...