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Former president of ESPN and ABC Television Steven Bornstein has resurfaced as a consultant to the National Football League on television and strategic media issues, according to the league.
Bornstein -- who resigned as ABC Television president this past April after less than one year at the helm -- will work closely with NFL brass as the league determines whether to offer its 'NFL Sunday Ticket' out-of-market pay-per-view package to cable operators. The industry is aggressively pursuing NFL Sunday Ticket, as its exclusive agreement with DirecTV Inc. expires at the end of this season.
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Bornstein -- who resigned as ABC Television president this past April after less than one year at the helm -- will work closely with NFL brass as the league determines whether to offer its 'NFL Sunday Ticket' out-of-market pay-per-view package to cable operators. The industry is aggressively pursuing NFL Sunday Ticket, as its exclusive agreement with DirecTV Inc. expires at the end of this season.
Full Story
