My observation isn't just about who gets to see the games but also what hoops the winner will have to go through to validate that each view is in accordance with the rules. DIRECTV has a very tidy access control system in place where streaming can be considerably more difficult (especially with respect to viewing location).
and they have setups that work good for restaurant and bars on the access side (as well the chain locations where each site is on it's own)
At least ESPN+ get's it and let's people like Joe Hand Promotions deal with the commercial side of things and they use streaming, cable , and directv
NBC pub pass seems to have on screen logs for it to check for pirating.
Is amazon or apple ready for that?
does apple have the Business tools for easy use at the local restaurant level that does not need high cost apple hardware?
does amazon have an AWS like AMI light that can be easy for the local restaurant staff to deal with it?? with out forcing say main office IT to disable things like 2fa / lock outs / etc for just the full domain just so it's easy for the restaurant staff to work there local tv devices?
some places may have to unplug the directv boxes and just use the streaming devices one day an week and dealing with passwords / logins that need to be reset / reloaded / reauthed each weak may be an pain.