In the late 1990s and early 2000s with the dawn of the DVR, to me, TV became perfect. No longer are you forced to watch ads, you can skip them. You can watch on your own schedule and you can save shows until you can actually watch them. But you knew eventually they'd figure out a way to force us to watch ads again. Advertisers weren't going to pay if we were to just skip their ads. It took about 10 years until they figured out that they could prevent you from skipping ads on OnDemad. That was so frustrating and only used as a last resort for me. But streaming is a new frontier. Once they figured out how to make ads work, they also figured out that they can prevent you from skipping them. And they offer much cheaper packages couched in the "ad supported" moniker. And you know what? People are subscribing, and that's why Netflix is going to that model too. As I said, eventually they are going to "realized" (perhaps make this up), that they can just sunset the "premium packages" and force you to pay for ads on every tier. If the content is good enough, people won't care. So now they have their sweet spot, people PAYING for the privileged of watching ads. The whole point of "free" OTA TV was that you get to watch for free, and we show you ads to make money. Somehow that dynamic changed with cable, where you PAY to watch our content AND our ads (and even MORE ads that OTA, there's a reason why Friends is 35 minutes on Nick at Night). And now with streaming....we can make you pay for OD content AND watch ads, which you can't even skip. And while now there are maybe a couple of minutes of ads, eventually that will become just like cable, where you'll have 4 minutes of ads per break as well. Congratulations folks, we've gone full circle, we are back to TV as we knew it in the 1970s.