You realize that Netlifx has been LOSING subscribers, which is why they went this route.
Netflix is losing a ton of subscribers and even more could be quitting the streaming service. What's happening and why are folks leaving?
It's gotten too expensive, especially when there's more and cheaper competition. The hope is that if they offer the cheaper, ad supported tier, they will stick around. Hulu for example, in 2019 had 70% of their subscribers on the ad supported plan. I can't find anything newer, but I'd bet it's even a higher percentage now, considering the incentives they've been offering to get you to sign up for the ad supported tier, be it through bundles offered with ESPN+ and Disney or their Black Friday deals for $2 a month (the deal I have, as I don't find it worth spending more for Hulu as there's only a few things I watch there). Hulu's advertising revenue has skyrocketed. At some point, it's going to be worth it to just get rid of the ad-free plan if they can guarantee more eyeballs to advertisers.