Is that why they spread their games out over five networks (Amazon counts as one now)? The nfl is not like other sports. Or anything else at all. They won’t lose bargaining power because they would set the price if multiple companies where to carry it and if they can’t get that price then they’d pare down who can have it.No. The NFL loses the strength of its bargaining position then. It becomes just another premium package to the distributors. Having an exclusive is a cachet, it’s a mark of prestige. It sets the service offering it apart from the others.
As a non-exclusive, they would pay the NFL a per-subscriber fee, just like HBO, Showtime, Cinemax, and the other premium channels. No guaranteed money. Best case under this scenario for the NFL is a guaranteed minimum number of subscribers for each cable co, maybe 5-10% of subscriber count of the service for a percentage of the subscriber fee for each customer subscribed. The NFL would get more if the number of subscribers were more than that, but that’s no where near $50 million each, let alone $500 million. This would be a race to the bottom and the cable companies would minimize risk.
Sent from my iPhone using Tapatalk
I still suspect it may end up at DIRECTV and say Apple or something like Apple has it and resells it via DIRECTV as well. We will see.