Our signal is excellent but we need to improve it? Sounds like the something Coke did decades ago when they introduced "New Coke".I was simply reiterating what was claimed in the announcement of the change with respect to their motivation for making the changes.
People loved the Coke product but the company undermined their customers by changing to a new improved product which not only was not preferred by many customers (some customers hoarded the old formula so they could keep drinking it) but the message sent was "our product isn't good so we're going to change it". The improvement went over so well that Coke introduced "Classic Coke" to try to win back the customers they threw away. The "Classic Coke" still was not the original formula and the people they upset with the first change were further alienated.