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Chase, The Media Group Launch First Interactive TV Campaign for a Financial Institution Featuring Long-Form Storyteller Concept

Monday December 18, 8:05 am ET

Using Triggers, TV Microsite and Long-Form Commercials, TV Viewers Can Interact With Brand, Instantly Request Brochure About Chase Freedom, and Learn How to Apply for Card Rewards

AUSTIN, Texas & DENVER--(BUSINESS WIRE)--Chase Card Services (NYSE:JPM - News), advertising agency T3 (The Think Tank), and The Media Group (TMG), the leader in transactional and interactive TV broadcasting and advertising, announced today the launch of the first fully interactive television campaign for a financial institution that features long-form video to increase awareness for Chase Freedom, the first and only credit card that allows cardmembers to change the types of rewards they earn as their needs change, without ever leaving rewards behind.


(Source: The Media Group... - Screen shot of Chase Freedom iTV application.)

Through Jan. 1, 2007, DISH Network satellite TV viewers will encounter the Chase Freedom interactive commercials, and with a click of their remote, they will be able to interact with the brand....

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( The entire article is at the following source: http://biz.yahoo.com/bw/061218/20061218005346.html?.v=1 )
 
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