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According to research from CTAM (Cable & Telecommunications Association for Marketing), more than half (56 percent) of surveyed consumers who had used the Internet within recent months said they accessed some form of streaming media, defined as viewing video clips or listening to news or music.

In addition, more than one quarter (27 percent) of those users said they are very or somewhat likely to pay a transaction fee to view full-length movies on their PC, the CTAM study said.

According to the CTAM Pulse publication, "Streaming Media: What Are Consumers Watching?," at least one out of five consumers said they are very or somewhat likely to pay for music (23 percent) or live sports events (20 percent) on the Internet.

"With high speed Internet access becoming more popular and mainstream, the Internet is turning into a major delivery mechanism for entertainment and information that was once reserved for television," said Jinling Elliott, CTAM vice president of research.

From SkyReport (Used with Permission)
 
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