Washington, D.C. (August 6, 2008) -- Liberty Media, which has a controlling stake in DIRECTV, says it might be interested in buying the company that owns the Voom High-Definition channel programming service.
That's according to an article by The Rocky Mountain News.
Rainbow Media, which is owned by Cablevision, has several programming assets including Voom, the Sundance Channcel and AMC TV Networks.
But Cablevision said this week that it might spin off Rainbow, which could lead to putting the programming division on the block.
Liberty Media CEO Greg Maffei told the Rocky Mountain News that it would consider buying Rainbow if Cablevision decides to sell it.
"Like most opportunities in our space, if Rainbow is put on the market, we will look," Maffei told the newspaper.
If Liberty Media were to purchase Rainbow, it could give Voom new life. The 15-channel HD programming suite, which was recently dumped from Dish Network's lineup over a legal argument, is now only available in the U.S. on Cablevision.
DIRECTV, which continues to aggressively expand its high-def lineup, could add Voom's 15 channels to improve its HD numbers.
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