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Life After Death of Co-Op

Cox, Charter Lose Broadcast Buys, Going 'Guerilla'

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By Linda Haugsted
11/20/2006

Charter Communications and Cox Communications will step up their "guerrilla" marketing and direct-mail efforts to make up for the estimated 28,000 leads handed to the two operators annually from the Los Angeles Cable Marketing Co-op....

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( The entire article is at the following source: http://www.multichannel.com/article/CA6393212.html )
 
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