Cox Communications launches trial of an ad-supported VOD...
http://www.adage.com/news.cms?newsId=35764Cox Communications today launches the first trial of an ad-supported video-on-demand service by a cable TV provider.
Cox, the country's fifth-largest cable operator, is introducing the FreeZone VOD service to digital cable subscribers in its San Diego market and will run the advertising trial through Dec. 20. The service is offered free to digital cable customers who number in the "hundreds of thousands," according to a Cox spokesman.
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