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Godfather/Supporter
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But maintaining and building "Days of our Lives" viewers is not the intent of moving to Peacock. Clearing space for potentially more popular programming is the intent. The alternative to moving to Peacock is cancelling the show or selling it to another network.
I'm not so sure. I think this is an experiement to see what this does for Peacock numbers. Comcast has been racking up losses wrt the Peacock platform with very little to show for it in terms of subscriber growth. Days of our Lives may not be drawing tons of eyes, but it does draw super loyal viewers who watch daily. That's exactly the type of customer Peacock wants and what Wall Street is looking for from Comcast.

The additional hour of news isn't exactly inspired, nor should it be - daytime TV has slowly been turning into filler. NBC is likely obligated to provide affiliates some kind of programming during this hour, and an hour of news is cheaper for them to produce than original content. KIRO is a good example of this in Seattle - they're going to dump the Judge Judy re-runs they've been showing in the 4pm PT hour and air an additional hour of local news. This is additional space they can offer for ad buys during the midterms and it's cheaper to produce an additional hour of news versus buying equivalent syndicated programming.
 
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