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DirecTV Brings Ad Sales In-House

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11/7/2006 5:59:00 PM

DirecTV will combine its existing ad-sales team with account representatives from former ad-sales vendor Twentieth Television, bringing the entire operation in-house.

The newly combined team will operate out of the direct-broadcast satellite provider's offices in Los Angeles, New York and Chicago, responsible for attracting new national advertisers and working with internal departments to create new partnerships and revenue sources.

Senior vice president of advertising sales Bob Riordan will lead the group, based out of New York and reporting to DirecTV Entertainment executive VP Eric Shanks...

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( The entire article is at the following source: http://www.multichannel.com/article/CA6389118.html )
 
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