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DIRECTV Interactive Sports Takes Top Honors at 58th Annual Technology & Engineering Emmy(R) Awards

Third Emmy for DIRECTV's Interactive Content

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Jan. 9, 2007--DIRECTV, Inc., today announced that it is once again being recognized for outstanding achievement in interactive television with an Emmy award from the National Academy of Television Arts and Sciences (NATAS). DIRECTV received the award at the 58th Annual Technology & Engineering Emmy Awards held during the Consumer Electronics Show in Las Vegas on Jan. 8, which was attended by more than 450 industry leaders.

DIRECTV was awarded the Emmy for its interactive sports applications in the category of Outstanding Achievement in Advanced Media Technology for the Synchronous Enhancement of Original Television Content. This most recent Emmy Award is DIRECTV's third Emmy for interactive content and sixth Emmy overall.

"DIRECTV is honored to receive this Emmy award and would like to thank NATAS for continually acknowledging DIRECTV's contributions to the television industry," said Eric Shanks, executive vice president, DIRECTV Entertainment. "We are committed to providing innovative technologies to our customers and are constantly looking for new ways to enhance the television viewing experience."

DIRECTV received the award for innovation in television sports interactivity for its NFL SUNDAY TICKET(TM) service and its enhanced game function that gives customers detailed player and team stats, real-time scores and live updates from other games, as well as a game mix feature which gives viewers the ability to watch eight games at once on a single screen.

The award also recognized achievement for the MEGA MARCH MADNESS(R) sports package, which provides live scores, a game mix channel featuring up to four games on one screen and an on-demand tournament bracket where viewers can choose their teams and follow them throughout the tournament.

Additionally, the award recognized DIRECTV's Sports Mix Channel and its ability to provide access to all Olympic coverage on one screen, a broadcast schedule of Olympic events, up-to-date medal counts and Team USA information.

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cawras said:
How's that interactive feature working on your H20? Empty promise for over a year now!
Absolutely right. Its gone beyond ridiculous.
 
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