DirecTV partners with NCC to integrate regional sports offerings and sales efforts

NCC,the nation's largest spot cable sales organization,has announced a breakthrough ad sales and technology partnership with DirecTV.
Under the agreement,NCC will integrate select regional sports feeds currently offered to DirecTV customers,into cable advertising interconnects in 9 major U.S. markets.
More info at the following link.

http://investor.directv.com/releasedetail.cfm?ReleaseID=328535