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NCC,the nation's largest spot cable sales organization,has announced a breakthrough ad sales and technology partnership with DirecTV.
Under the agreement,NCC will integrate select regional sports feeds currently offered to DirecTV customers,into cable advertising interconnects in 9 major U.S. markets.
More info at the following link.

http://investor.directv.com/releasedetail.cfm?ReleaseID=328535
 
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